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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Reset If your business operates in a particular niche or obscure area, then it is harder to obtain directory links. In this case, you can try more niche directories, or look at different ways to build links depending on what’s relevant to your business. For example, you could: Guest post on local blogs Actively post in forums Sponsor local events Get in touch with local influencers and collaborate with them Reply to relevant queries on Quora and leave a link to your website